PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
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_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
_OUR WORK RIGHT NOW // LITERALLY
COMMUNICATION
BOUND BY NO MEDIA
OUR WORK _happening right now.
P U B L I K D O M A I N :: Elegance can be the key to a relaxing hotel stay. Every detail, from the moment you begin your experience, should be memorable. That is #holistic.
PUBLIKDOMIAN
28 days ago
PROGRESSING _towards better answers for our clients' brands
11 February 2019
Map of Ireland. Circa Unknown. Whether be to inclement weather, scurvy or simple compass incompetence, this small, noble sect of Monks landed where they did not intend. They departed in search of a land ‘rich with kind souls and a zest for learning’. But, whatever the cause, their ship landed closer to a place more known for their ‘wolverine’ tempers and taste for excess–the rugged town of Bedlam. For better or no, vodka history was made. The lore of Bedlam Vodka to be continued...
changeordie
7 days ago
7 days ago
Little Book Of Big Ideas from our client in Section 15 has a slightly different take on change: "Adapt to change? No. If you want to get ahead, invent it". @fhi_works
The Republik
changeordie
7 days ago
10 days ago
WE ARE A REPUBLIK OF GIANT FIGHTERS. Every brand has a giant they must one day fight. We live for that fight. Because in this fight, it's never about one's might...
The Republik
changeordie
10 days ago
10 days ago
The weather is getting warmer... and each day it does, one gets that much closer to getting out on the water. We must admit the Marquis 40SC takes getting out on the water to a whole other level. Just one run and everything else will always be economy section.
The Republik
changeordie
10 days ago
10 days ago
Defend Yourself With Jazzercise: 1. Place stationary bike in front of attacker 2. Hope attacker goes away. LEARN TO THROW A PUNCH
The Republik
changeordie
10 days ago
10 days ago
You just got to respect a brand thats willing to let its agency drag their product around an active battlefield to prove its promise of being The World's Toughest Boat! Dear Triumph Boats, there is not another boat company out there like you. Thank you for trusting us...
The Republik
changeordie
10 days ago
10 days ago
Its time for the next installment of essential readings from The Republik: Tropic Of Cancer by Henry Miller. 1 of 24 essential readings that built our manifesto. https://www.amazon.com/Tropic-Cancer-Henry-Miller/dp/1614278628/ref=sr_1_1?keywords=tropic+of+cancer&qid=1549654369&sr=8-1
The Republik
changeordie
10 days ago
REVEALING _thoughts that inspire
Map of Ireland. Circa Unknown. Whether be to inclement weather, scurvy or simple compass incompetence, this small,… https://t.co/D9vh8Yi7dE
2019-02-11
0 Retweet
Little Book Of Big Ideas from our client in Section 15 has a slightly different take on change: "Adapt to change? N… https://t.co/WKdNqD2x44
2019-02-11
0 Retweet
WE ARE A REPUBLIK OF GIANT FIGHTERS. Every brand has a giant they must one day fight. We live for that fight. Becau… https://t.co/w2za8RmOrW
2019-02-08
0 Retweet
The weather is getting warmer... and each day it does, one gets that much closer to getting out on the water. We mu… https://t.co/No6JH0MGNW
2019-02-08
0 Retweet
Its time for the next installment of essential readings from The Republik: Tropic Of Cancer by Henry Miller. 1 of 2… https://t.co/b789AUOSBF
2019-02-08
0 Retweet
CONSEQUENCES _of our actions
The Drum Highlights Fayetteville Area CVB America Groupies Campaign https://t.co/aAUEdOCvEb https://t.co/ucPx9toC4y
RUBBERNECK
2019-01-07
0 Retweet
Dexigner Features CaraGreen Podcast Launch :: https://t.co/oLBuUQjl9x https://t.co/trscc9myai
RUBBERNECK
2018-12-07
0 Retweet
Building Enclosure: CaraGreen Selected As Finalist For Sustainable Award :: https://t.co/5wAtymC8MA https://t.co/U9B3ux2n7T
RUBBERNECK
2018-12-07
0 Retweet
SouthEast Green: CaraGreen Selected As Finalist For USGBC Carolina’s Sustainable Business Awards ::… https://t.co/mege3I1mpc
RUBBERNECK
2018-12-07
0 Retweet
OfficeInsights Features CaraGreen Partnership News :: https://t.co/FT7kuyK2qt https://t.co/fCWoYOZ0yE
RUBBERNECK
2018-12-07
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
This is new class
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“The best way to predict your future is to create it” :: Abraham Lincoln