PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
///////////////////////////////////////////////////


Return to our site
_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
_OUR WORK RIGHT NOW // LITERALLY
COMMUNICATION
BOUND BY NO MEDIA
OUR WORK _happening right now.
P U B L I K D O M A I N :: Elegance can be the key to a relaxing hotel stay. Every detail, from the moment you begin your experience, should be memorable. That is #holistic.
PUBLIKDOMIAN
22 days ago
PROGRESSING _towards better answers for our clients' brands
07 December 2018
Poster for upcoming International Spy Conference gives attendees conference specs (partially blacked-out) and location (from a spy satellite).
changeordie
6 days ago
8 days ago
FHI tells us in the Little Book Of Big Ideas, in Section 5 on Bravery, to occasionally "step into phone booth with a bobcat" @fhi_works
The Republik
changeordie
8 days ago
13 days ago
Its going to be a perfect weekend to snuggle up to one of our essential readings. May we suggest Closing Of The American Mind by Allen Bloom. 1 of 24 essential readings that built our manifesto. https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=closing+if+the+american+mind
The Republik
changeordie
13 days ago
14 days ago
#throwbackthursday Many may not know this but, we were the first AOR for Nerds On Site and our first job was to find nerds. This movement spawned the likes of Geek Squad. We just found out today they are in the final plays to go public this year. Power to the NERDS!
The Republik
changeordie
14 days ago
14 days ago
Isle of Babble. Circa 1050. Blood of Cherries and Cow Offal (on Canvas). One of the first utterances of the word ‘awkward’ in the history of the Western World. One monk’s diary fatefully describes the Irish as an ‘unintelligible, surly’ lot. Of note was the odor emanating off each greeter, which quickly summoned the Monks to introduce the art of Perfume Making. Future scholars have speculated that introducing this small community to bathtubs might have been a more sensible endeavor for these Holy Men. The lore of Bedlam Vodka to be continued...
The Republik
changeordie
14 days ago
15 days ago
You've made it through #humpday - you are more than half way there! And if Patti Smith were by your side right now she would put it to you this way, "I don't F#[email protected] much with the past but I F#[email protected] plenty with the future". Have a "Patti Smith" rest of your week!
The Republik
changeordie
15 days ago
15 days ago
Okay, so here's another one for all our baseball fanatics. Guarantee there are only a few folks who would have any idea the significance of this card, precisely why we featured it in our ad for client Baseball America a few years back. Baseball America. For those who know.
The Republik
changeordie
15 days ago
REVEALING _thoughts that inspire
RT PropagandaOps: Dexigner Features CaraGreen Podcast Launch :: https://t.co/VqaVCJxUiQ https://t.co/HTyyt5gs0h
2018-12-08
0 Retweet
RT PropagandaOps: Building Enclosure: CaraGreen Selected As Finalist For Sustainable Award ::… https://t.co/UKPcI3L7Aj
2018-12-08
0 Retweet
RT PropagandaOps: SouthEast Green: CaraGreen Selected As Finalist For USGBC Carolina’s Sustainable Business Awards… https://t.co/0W2vQDYBOH
2018-12-08
0 Retweet
RT PropagandaOps: OfficeInsights Features CaraGreen Partnership News :: https://t.co/4sbUghrBqE https://t.co/LidkPUKIhp
2018-12-08
0 Retweet
RT PropagandaOps: SouthEast Green: CaraGreen adds Havelock Wool Insulation to their sustainable brands lineup ::… https://t.co/nS4GjLFunK
2018-12-08
0 Retweet
CONSEQUENCES _of our actions
Dexigner Features CaraGreen Podcast Launch :: https://t.co/oLBuUQjl9x https://t.co/trscc9myai
RUBBERNECK
2018-12-07
0 Retweet
Building Enclosure: CaraGreen Selected As Finalist For Sustainable Award :: https://t.co/5wAtymC8MA https://t.co/U9B3ux2n7T
RUBBERNECK
2018-12-07
0 Retweet
SouthEast Green: CaraGreen Selected As Finalist For USGBC Carolina’s Sustainable Business Awards ::… https://t.co/mege3I1mpc
RUBBERNECK
2018-12-07
0 Retweet
OfficeInsights Features CaraGreen Partnership News :: https://t.co/FT7kuyK2qt https://t.co/fCWoYOZ0yE
RUBBERNECK
2018-12-07
0 Retweet
SouthEast Green: CaraGreen adds Havelock Wool Insulation to their sustainable brands lineup ::… https://t.co/yHMvtiRIay
RUBBERNECK
2018-12-07
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
This is new class
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“Disconnecting from change does not recapture the past. It loses the future.” :: Kathleen Norris