PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
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_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
_OUR WORK RIGHT NOW // LITERALLY
COMMUNICATION
BOUND BY NO MEDIA
OUR WORK _happening right now.
P U B L I K D O M A I N :: Elegance can be the key to a relaxing hotel stay. Every detail, from the moment you begin your experience, should be memorable. That is #holistic.
PUBLIKDOMIAN
27 days ago
PROGRESSING _towards better answers for our clients' brands
16 November 2018
WE ARE A REPUBLIK OF ONE OF A KINDERS AND ANSWER FINDERS. #changeordie
changeordie
1 day ago
2 days ago
#throwbackthursday A few years ago we had the privilege to relaunch the Lakewood YMCA. A YMCA who had seen its hay day in the late 70's (until now). So, of course, we recycled the best 70's bands vinyl to create the perfect invitation to opening night.
The Republik
changeordie
2 days ago
2 days ago
An Angry Sea. Circa 1050. Sheep’s Blood and Dandelion Smear on Canvas. Nearly a thousand years ago, Monks braved the open waters described by one as ‘teemed of Spite and Devils breath’ in search of an idyllic land to spread their faith and Perfume Distillation craft. Instead, they found a seedier corner of Ireland. The lore of Bedlam Vodka to be continued...
The Republik
changeordie
2 days ago
2 days ago
50ft deep in open water surrounded by a huge school of fish scurrying to safety as our pro fisherman drops a line from the Scarab above. Scarab. The Ultimate Predator.
The Republik
changeordie
2 days ago
3 days ago
Introducing our logomark for client Modern Surfaces. Its pretty easy to figure our where we are going from here... stay tuned as the story unfolds to see if you're right...
The Republik
changeordie
3 days ago
5 days ago
It's the beginning of another work week and if you asked Mr. Abraham Lincoln what to expect this upcoming week he'd certainly tell you, "The best way to predict your future is to create it"
The Republik
changeordie
5 days ago
7 days ago
Just Remember nobody really wants to be there reading your ridiculous brochure. See how we accepted this universal truth in our brochure for Wellcraft Marine.
The Republik
changeordie
7 days ago
REVEALING _thoughts that inspire
RT @HanstoneQuartz: Did you know that colors can influence how we feel? Check out how HanStone uses the science behind color to design beau…
2018-11-16
1 Retweet
RT @HanstoneQuartz: Tune in tonight at 9pm to see HanStone Quartz featured on an all new episode of #FlipOrFlop Atlanta on @hgtv https://t.…
2018-11-16
2 Retweet
RT @VisitFayNC: "Life is one grand, sweet song, so start the music." - Ronald Reagan Enjoy our brewery options, military monuments and our…
2018-11-16
2 Retweet
RT @VisitFayNC: "The patriotism in Fayetteville frames an undying faith in democracy that transcends partisan politics."- @LesterHoltNBC @N…
2018-11-16
7 Retweet
RT @FHI_works: Tell us what makes you up in the morning! #HardWorkDoneRight https://t.co/fEjZAWI6b3
2018-11-16
2 Retweet
CONSEQUENCES _of our actions
CSCMP Supply Chain Quarterly spotlighted FHI's new hire news on June 13, 2018. https://t.co/fwAR16vnry https://t.co/fwAR16vnry
RUBBERNECK
2018-06-13
0 Retweet
CSCMP Supply Chain Quarterly – FHI Names VP of Human Resources https://t.co/fwAR16vnry https://t.co/0IM4xknuJr
RUBBERNECK
2018-06-13
0 Retweet
Architects Newspaper Highlights Modern Surfaces’ PaperStone https://t.co/hv1Eq7U3uH https://t.co/Mqa5pxV1ik
RUBBERNECK
2018-06-04
0 Retweet
ABC 11 recently visited Alamo Drafthouse Raleigh to speak about Alamo's Summer Programming! https://t.co/0S3JpH5x9N https://t.co/0S3JpH5x9N
RUBBERNECK
2018-06-01
1 Retweet
https://t.co/ss1syAKUPP's Go Ask Mom recently featured Alamo Drafthouse Raleigh's specialty family-friendly Summer… https://t.co/l4eKlkUc49
RUBBERNECK
2018-05-25
1 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
This is new class
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“The most successful businesses have an idea for the future that's very different from the present.” :: Peter Thiel