PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
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_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
_OUR WORK RIGHT NOW // LITERALLY
COMMUNICATION
BOUND BY NO MEDIA
OUR WORK _happening right now.
P U B L I K D O M A I N :: Elegance can be the key to a relaxing hotel stay. Every detail, from the moment you begin your experience, should be memorable. That is #holistic.
PUBLIKDOMIAN
27 days ago
PROGRESSING _towards better answers for our clients' brands
16 January 2019
Every Yacht Has An Anchor. Simple inside cover for product brochure sets up what truly makes Marquis Yachts a remarkable brand.
changeordie
1 day ago
1 day ago
A Sad Man’s Only Solace. Circa Unknown. Acrylics on Sandy O’Haver’s leftover drapes. There is scant record of the Irish’s productivity in the following years, likely attributable to the fact that they quickly took the Monk’s distillation methods and commenced making alcohol. One intriguing bit of history, however, is seen here. A single note tucked inside the frame of this piece calls him only ‘Sad Sad Sam, Who Left Fires Burn Whilst His Bottle Emptied.’ Not much more needs to be said, honestly. The lore of Bedlam Vodka to be continued...
The Republik
changeordie
1 day ago
10 days ago
In this one call from Esquire magazine, George Lois was set on a path to create some of the most provocative magazine covers the world has ever seen (and maybe ever will see). If you are in need of some inspiration this Monday afternoon check out: https://www.youtube.com/watch?time_continue=646&v=TqO0XTda5Uk
The Republik
changeordie
10 days ago
26 days ago
WE ARE A REPUBLIK OF OVERACHIEVERS. Our clients hire us to create the impossible, the unimaginable, the seemingly unachievable. And it's in that chaos that we find our purpose.
The Republik
changeordie
26 days ago
27 days ago
The ability to truly get away from it all is a luxury few will ever possess. Wellcraft Marine knows the power of truly meaning something to its core customer.
The Republik
changeordie
27 days ago
27 days ago
The new Palladium Shoes website is not only a online shoe retailer - it's also as a travel resource for the urban nomads we targeted.
The Republik
changeordie
27 days ago
41 days ago
Poster for upcoming International Spy Conference gives attendees conference specs (partially blacked-out) and location (from a spy satellite).
The Republik
changeordie
41 days ago
REVEALING _thoughts that inspire
Every Yacht Has An Anchor. Simple inside cover for product brochure sets up what truly makes Marquis Yachts a remar… https://t.co/N6GzRi0DpO
2019-01-16
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A Sad Man’s Only Solace. Circa Unknown. Acrylics on Sandy O’Haver’s leftover drapes. There is scant record of the I… https://t.co/RmvYao90DV
2019-01-16
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30000FtOps :: Think like a screenwriter says carminegallo. Create a logline for your business that's interesting an… https://t.co/3LHfsIW6Ee
2019-01-08
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30000FtOps :: Abe, George & Lady Liberty, aka AmericaGroupies come alive in their quest to find a little of themsel… https://t.co/gWV0QbbSCQ
2019-01-07
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In this one call from Esquire magazine, George Lois was set on a path to create some of the most provocative magazi… https://t.co/KNdcUuMC1e
2019-01-07
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CONSEQUENCES _of our actions
The Drum Highlights Fayetteville Area CVB America Groupies Campaign https://t.co/aAUEdOCvEb https://t.co/ucPx9toC4y
RUBBERNECK
2019-01-07
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Dexigner Features CaraGreen Podcast Launch :: https://t.co/oLBuUQjl9x https://t.co/trscc9myai
RUBBERNECK
2018-12-07
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Building Enclosure: CaraGreen Selected As Finalist For Sustainable Award :: https://t.co/5wAtymC8MA https://t.co/U9B3ux2n7T
RUBBERNECK
2018-12-07
0 Retweet
SouthEast Green: CaraGreen Selected As Finalist For USGBC Carolina’s Sustainable Business Awards ::… https://t.co/mege3I1mpc
RUBBERNECK
2018-12-07
0 Retweet
OfficeInsights Features CaraGreen Partnership News :: https://t.co/FT7kuyK2qt https://t.co/fCWoYOZ0yE
RUBBERNECK
2018-12-07
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
This is new class
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“The future has already arrived. It's just not evenly distributed yet.” :: William Gibson