Triumph Boats
Trade show Warning Stickers

Every boat brand asks consumers to remove their shoes before boarding - what a bunch of pansies. This sticker placed on viewing platforms at trade shows, tells consumers they can keep their shoes on when they board a Triumph.
Tactic: Point of SaleTarget consumers:
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic
Marine Trade
Writers and editors who cover the business of boating (1,500+ brands) trying to find something new and meaningful to report
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers