Palladium Shoes

Logbook

Logbook

One of many branded prizes for cache finders.

Tactic: Promotions
Target consumers:

Palladium Customers

 Retail and online consumers of Palladium shoes

Urban Nomads

 Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

 Mainstream in-lifestyle consumers who aspire to be Urban Nomads