Palladium Shoes
Destinations
An archive of travel destinations each shoe is named after. Each page features inside info on where to stay and things to do & see in featured cities around the world. More than an e-commerce site, palladiumshoes.com is a travel and recreational resource for the frequent flying Urban Nomad.
Tactic: InteractiveTarget consumers:
Palladium Customers
Retail and online consumers of Palladium shoes
Urban Nomads
Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to
Fashion Follower
Mainstream in-lifestyle consumers who aspire to be Urban Nomads