Palladium Shoes

Carabiners

Carabiners

A branded gift with purchase.

Tactic: Retail Support
Target consumers:

Palladium Customers

 Retail and online consumers of Palladium shoes

Urban Nomads

 Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

 Mainstream in-lifestyle consumers who aspire to be Urban Nomads

Independents

 Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

 Major national trend-watching chains