Intl Spy Conference

In keeping with the spy theme, an undercover t-shirt for conference attendees.

Tactic: Guerrilla
Target consumers:

Conspiracy Theorists

International media junkies looking for evidence to support their pet theories

Espionage Affinity
Regional Techies, IT professionals and fantasy gamers with disproportionate affinity to the world of spies

General News
Regional outlets - News and Observer, Metro Magazine

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers