Intl Spy Conference
link textThe International Spy Conference wanted to make sure their inaugural event was well-attended. If you want to attract spies, you've got to speak their language. Engage potential attendees and sponsors with mysterious spy-to-spy communications. The reward for deciphering the message -- details of the upcoming event.
Projects
Spy Shoot Out
Tactic: Broadcast
Spy vs. spy caught on a surveillance tape.
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Numbers
Tactic: Print
Running in various espionage and techie mediums, this ad was part of a campaign where consumers had to decipher the message to get tickets to the Spy Conference.
Copy: Rendezvous at the Raleigh International Spy Conference. Go to raleighspyconference.com or call 919-733-3076, X:291
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Reversed
Tactic: Print
Running in various espionage and techie mediums, this ad was part of a campaign where consumers had to decipher the message to get tickets to the Spy Conference.
Copy: Rendezvous at the Raleigh International Spy Conference. Go to raleighspyconference.com or call 919-733-3076, X:291Copy: Rendezvous at the Raleigh International Spy Conference. Go to raleighspyconference.com or call 919-733-3076, X:291
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Code
Tactic: Print
Running in various espionage and techie mediums, this ad was part of a campaign where consumers had to decipher the message to get tickets to the Spy Conference. Copy: Rendezvous at the Raleigh International Spy Conference. Go to raleighspyconference.com or call 919-733-3076, X:291Copy: Rendezvous at the Raleigh International Spy Conference. Go to raleighspyconference.com or call 919-733-3076, X:291
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Spy Satellite Photo
Tactic: Posters
A satellite photo of the Spy Conference location in Raleigh designed to look like Cold War era satellite recon. These were signed by speakers and sold to conference attendees.
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Weapons of Terror
Tactic: Posters
Designed to look like a government issued notice, this poster for a terrorism-themed conerence, illustrates how terrorist have turned everyday things into weapons. These posters were signed by speakers at the conference and sold to attendees.
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Website Homepage
Tactic: Website
Made to look like the CIA's log-in page, this gateway to the Spy Conference site reinforced the "I am a spy" experience. Note: After two weeks the CIA politely asked us to change the page - we complied.
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Website Briefing Dossiers
Tactic: Website
Each conference speaker and sponsor has a retro-looking spy dossier. Other dossiers brief potential attendees on topics to be discussed and other conference details.
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Cooter's BBQ & Hair Salon T-shirt
Tactic: Guerrilla
In keeping with the spy theme, an undercover t-shirt for conference attendees.
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AOK-H20
Tactic: Point of Sale
Secure, poison-free water sold to conference attendees.
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Pen Invite & Note
Tactic: Invitation
Spy-to-spy communique/invitation to the conference hidden inside a pen.
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PPT Template Title Master
Tactic: Sales Support
Easily customizable sales collateral with the look and feel of an old school classified information briefing.
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PPT Template Content Master
Tactic: Sales Support
Easily customizable sales collateral with the look and feel of an old school classified information briefing.
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Luncheon Flyer
Tactic: Sponsor Recruitment
Easily customizable template with the look and feel of an old school classified information briefing used by sales team to recruit attendees @ various lunch functions around Raleigh.
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Metro Magazine - Big Brother
Tactic: Publicity
Bernie Reeves of Metro Magazine covers the Raleigh International Spy Conference in a cover story.
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Metro Magazine - Secrets of State
Tactic: Publicity
Metro Magazine covers the Raleigh International Spy Conference in its Secrets of State column.
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The One Club
Tactic: Publicity
The One Club's online exhibition covers the Weapons of Terror Poster.
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How Magazine - This Ad Will Self Destruct
Tactic: Publicity
How Magazine's Behind the Design column covers the print campaign for the Spy Conference.
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Creativity - The Lighter Side of Terrorism
Tactic: Publicity
Creativity recognizes the dark (very dark) humor in the Weapons of Terror Poster.
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Creativity - Eye Spy
Tactic: Publicity
Creativity gives a very positive review of the Spy Conference print campaign.
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Graphic Design Magazine
Tactic: Publicity
GD USA's Seen and Noted column gives the thumbs up to the Spy Conference print campaign.
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Digital Content Producer - The Spies Are Coming
Tactic: Publicity
Digital Content Producer reviews the Spy Conference video and gives it a thumbs up.
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Raleigh News and Observer - Spy Conference - Addy Article
Tactic: Publicity
The Raleigh News and Observer reports the Spy Conference video wins best of show in the local Addy's. (We didn't even know it was entered in the local Addy's until someone showed us this article.)
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Millimeter Magazine - The Spies Are Coming
Tactic: Publicity
Millimeter Magazine writes a glowing review of the Spy Conference video.
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FredSpot
Tactic: Publicity
Two years after it ran, FredSpot posts the Spy Conference video on its site, exposing the conference to thousands of more potential attendees. A great, entertaining video the target wants to share with his friends is the gift that keeps on giving.
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Knight-Ridder Tribune Business News
Tactic: Publicity
The International Tribune covers the Raleigh Spy Conference.
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Independent Weekly - After the Mole Hunt
Tactic: Publicity
Even the left-leaning Independent Weekly gives a positive review of the Spy Conference.
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Metro Magazine Online - Republik wins Addy
Tactic: Publicity
MetroMagazine reports on how the Spy Conference spot won Best of Show at the local Addy's.