BRAC

A pledge of support for soldiers and their families, each and every Army's Army recruit must recite before being inducted into the organization.

Tactic: Brochure
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Civic Minded

People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.

News - Local/National

Writers, editors and producers looking for unique story ideas their audiences will find interesting.

Military

Publications, radio, television and online news sources covering issues that impact soldiers and their families.