BRAC

A Soldiers Mind

A very popular military blog says, "This is a fantastic example of a community located near a military installation willing to make their soldiers feel welcome...I hope other communities will follow their lead."

Tactic: Publicity
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Military

Publications, radio, television and online news sources covering issues that impact soldiers and their families.