PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
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_YESTERDAY ::
They called us militants, misfits and even communists because we refused to play by the rules of traditional marketing. Let them think what they may. Because the battles we’ve won for our clients redeem our renegade ways.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
The battle against sameness rages on. Often in anonymity to thwart our detractors. Still we openly reveal our daily encounters. Our progress. Our views. Our creations.  And our triumphs. So others may pursue our cause.
_Now
PROGRESSING _towards better answers for our clients' brands
23 July 2014
RPK :: INTEL REPORT :: Happy birthday to our very own Minister of Technology - Dylan Bost #rpkteam #birthday #bluefrosting #cakebreak
changeordie
3 days ago
18 days ago
CLIENT :: MITAS :: A little Swiss design exploration to perfect the Mitas campaign #CreativeClass #Mitas #Meatloaf #Maathemeatloaf #SwissDesign #Swiss #Red #GraphicDesign #Timeless
The Republik
changeordie
18 days ago
1 day ago
CLIENT :: DUCK HEAD :: What do you get when you mix a $40,000 Hasselblad and @duckheadapparel...find out next week when the new line launches. #CreativeClass #Holistic #Duckhead #Southernicon #Hasselblad #Photoshoot
The Republik
changeordie
1 day ago
2 days ago
CLIENT :: MITAS :: Meatloaf, with love. #CreativeClass #Mitas #Meatloaf #ma
The Republik
changeordie
2 days ago
2 days ago
CLIENT :: MITAS :: The weirdness continues. Cake decorators make ketchup love note for Mitas #CreativeClass #Mitas #rpkteam
The Republik
changeordie
2 days ago
3 days ago
:: CLIENT :: MITAS :: this chick is hot. Photo shoot for Mitas #CreativeClass #Mitas
The Republik
changeordie
3 days ago
5 days ago
:: CLIENT :: MITAS :: More photoshoot supplies. 25 lbs of ground beef. Hooray. #CreativeClass #Mitas #meat #rpkteam #photoshoot #Friday #meatwad
The Republik
changeordie
5 days ago
REVEALING _thoughts that inspire
RT @GistOps: Responsive isn't just about resizing http://t.co/r8uO0eWaxm Design Smart ya’ll
2014-07-24
1 Retweet
CLIENT PRESS: FACVB has new signs and answers for them CBS46 reports on FACVB’s new graphic signs representing... http://t.co/dLmEUHlxy3
2014-07-23
0 Retweet
CLIENT PRESS: Odd signs for FACVB gain press attention Blenders writes about the wordless signs featured all... http://t.co/ZACC6Cm3hE
2014-07-23
0 Retweet
RPK :: INTEL REPORT :: Happy birthday to our very own Minister of Technology - Dylan Bost #rpkteam… http://t.co/JzIK0dtY85
2014-07-23
0 Retweet
CLIENT PRESS: Attractive new signs by FACVB featured on Wopular Wopular writes about FACVB’s new campaign using... http://t.co/8Wxk5aSPLC
2014-07-22
0 Retweet
CONSEQUENCES _of our actions
CBS46 reports on FACVB’s new graphic signs representing over 750 miles of trails around Cumberland County. Read... http://t.co/itWJOCJu2s
RUBBERNECK
2014-07-23
0 Retweet
CLIENT PRESS: FACVB has new signs and answers for them http://t.co/WsgKxFJCtk
RUBBERNECK
2014-07-23
0 Retweet
Blenders writes about the wordless signs featured all around the Fayetteville area as a part of a campaign by... http://t.co/WwzNDqX7TR
RUBBERNECK
2014-07-23
0 Retweet
CLIENT PRESS: Odd signs for FACVB gain press attention http://t.co/UcI7iInANQ
RUBBERNECK
2014-07-23
0 Retweet
Wopular writes about FACVB’s new campaign using graphic-only signs for trails around Cumberland County. Read... http://t.co/8m0H7UkgH7
RUBBERNECK
2014-07-22
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
_TOMORROW ::
The result of our preparation. How well did it work? What can we do better? Over time, the uncertainty becomes more predictable. As do results. Just like with those we salute, there is a method to this madness.
_The future commencement
“The most successful businesses have an idea for the future that's very different from the present.” :: Peter Thiel
Immigration checkpoint
This is the threshold to THE REPUBLIK's ever-evolving world, our version of a factory tour where you'll see our minds at work, processing the waypoints of knowledge and discussion that keep us informed and looking forward.


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"Tomorrow belongs to those who can hear it coming." - David Bowie
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