PIVOT
BY
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
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_YESTERDAY ::
They called us militants, misfits and even communists because we refused to play by the rules of traditional marketing. Let them think what they may. Because the battles we’ve won for our clients redeem our renegade ways.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
The battle against sameness rages on. Often in anonymity to thwart our detractors. Still we openly reveal our daily encounters. Our progress. Our views. Our creations.  And our triumphs. So others may pursue our cause.
_Now
PROGRESSING _towards better answers for our clients' brands
21 November 2014
T H E R E P U B L I K :: CREATE.WTF :: Another Friday with Franco! Come see his amazing art and listen to some JAMS! #Now #CreativeClass #Franco #createwtf #ChangeOrDie #teamrpk #Art #artshow #Friday #Durham #NC #designthinking
changeordie
2 days ago
10 days ago
CLIENT :: FAYETTEVILLE :: Look out for the launch of Liberty Quarter, hitting the streets of downtown Fayetteville soon #Proliferation #PullVsPush #Fayetteville #FACVB #VisitFayettevilleNC #gorillamarketing #sidewalk #stickers #teamrpk
The Republik
changeordie
10 days ago
11 days ago
#Rejection by Leonid Lerman @nasher
The Republik
changeordie
11 days ago
11 days ago
#Rejection by Nikolia Panitkov @nasher
The Republik
changeordie
11 days ago
11 days ago
#Participation by Yurl Albert @nasher
The Republik
changeordie
11 days ago
11 days ago
#SoYesterday by Robert Rauschenberg @nasher
The Republik
changeordie
11 days ago
12 days ago
T H E R E P U B L K :: Can't help but stop and look at these trees in our parking lot #PullVsPush #ChangeOrDie #fall #yellow #change
The Republik
changeordie
12 days ago
REVEALING _thoughts that inspire
T H E R E P U B L I K :: http://t.co/evTOwO94KH :: Another Friday with Franco! Come see his amazing art and… http://t.co/y89OFg014I
2014-11-21
0 Retweet
RT @GistOps: Is this too familiar? Organize your meetings and calls #pivot http://t.co/z5JGo9uN2W #RunTightMeetings Thanks @davidjohngrady
2014-11-19
1 Retweet
RT @30000FtOps: CMOs have 45 month lifespan. @forbes #JeffGoodby says do something great. #ChangeOrDie #http://onforb.es/1xybfST
2014-11-19
1 Retweet
CLIENT PRESS: Spiffy Mentioned in Triangle Business Journal More good press for Spiffy, which was mentioned by... http://t.co/Ct6XmnFmpA
2014-11-19
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RT @NotUrFriendOps: Is it snowing in Durham? #Now #Durham #Snow #snowvember
2014-11-14
1 Retweet
CONSEQUENCES _of our actions
CLIENT PRESS: Spiffy Mentioned in Triangle Business Journal http://t.co/v6BwZnSQkM
RUBBERNECK
2014-11-19
0 Retweet
More good press for Spiffy, which was mentioned by the Triangle Business Journal in its recent article recapping... http://t.co/gg8qs3MEXQ
RUBBERNECK
2014-11-19
0 Retweet
Triangle Business Journal is the latest area outlet to publish a report on Spiffy, writing up a piece on the area... http://t.co/RvzPwe8XaX
RUBBERNECK
2014-11-12
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CLIENT PRESS: Triangle Business Journal Reports on Spiffy’s Launch http://t.co/Jjc7SohDEr
RUBBERNECK
2014-11-12
0 Retweet
The good press keeps rolling in for Spiffy, which was featured prominently by WRAL TechWire. Read more.... http://t.co/Xoq0InJ5ch
RUBBERNECK
2014-11-12
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
_TOMORROW ::
The result of our preparation. How well did it work? What can we do better? Over time, the uncertainty becomes more predictable. As do results. Just like with those we salute, there is a method to this madness.
_The future commencement
“Disconnecting from change does not recapture the past. It loses the future.” :: Kathleen Norris