PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
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_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
_OUR WORK RIGHT NOW // LITERALLY
COMMUNICATION
BOUND BY NO MEDIA
OUR WORK _happening right now.
P U B L I K D O M A I N :: Elegance can be the key to a relaxing hotel stay. Every detail, from the moment you begin your experience, should be memorable. That is #holistic.
PUBLIKDOMIAN
2 days ago
PROGRESSING _towards better answers for our clients' brands
09 January 2017
Team RPK touches down in #Orlando where setup is officially underway at #KBIS2017. #KBISIceCreamSocial #W1783
changeordie
14 days ago
17 days ago
It's business as usual during #friday morning status meetings at THE REPUBLIK. Little known fact: Social Media Master Zaccardo moonlights as a luchador. #themoreyouknow #agencylife
The Republik
changeordie
17 days ago
20 days ago
Creating some delicious social content for KBIS 2017! #ChangeOrDie
The Republik
changeordie
20 days ago
62 days ago
Our annual RPK #friendsgiving is something we're all #thankful for...especially when #dessert is served.
The Republik
changeordie
62 days ago
79 days ago
Hummer from 82nd passes through Heroes Homecoming salute to World War II veterans parade route covered by NBC seen in background #livesforever
The Republik
changeordie
79 days ago
79 days ago
A movement is underway at Heroes Homecoming salute to World War II veterans thanks to Cumberland County Schools - check out www.operationlivesforever.com #livesforever
The Republik
changeordie
79 days ago
79 days ago
Heroes Homecoming #livesforever salute to World War II Veterans underway in Fayetteville - great work Team Republik!
The Republik
changeordie
79 days ago
REVEALING _thoughts that inspire
NotUrFriendOps :: Virgin richardbranson a great example to follow for any brand or business. https://t.co/c2WHt3Do2E
2017-01-19
0 Retweet
RT @HOWbrand: The International Design Awards 2017 Reader’s Choice Winner: The Franklin Hotel Identity by @THEREPUBLIK https://t.co/1XLCl3…
2017-01-16
10 Retweet
30000FtOps :: RT HOWbrand: Reader's Choice Voting for #International Design Awards. Pick y… https://t.co/L83zK07B71 https://t.co/ZgMR7oweYn
2017-01-10
0 Retweet
Team RPK touches down in #Orlando where setup is officially underway at #KBIS2017. #KBISIceCreamSocial #W1783 https://t.co/OYFvhUfYQ7
2017-01-09
0 Retweet
It's business as usual during #friday morning status meetings at THE REPUBLIK. Little know… https://t.co/EJ1DoqU04L https://t.co/4jhMA0Ydto
2017-01-06
0 Retweet
CONSEQUENCES _of our actions
Retail design source, VMSD highlighted HanStone Quartz's Cascina Collection in the "Material World" feature in... https://t.co/J8fiJtqfJc
RUBBERNECK
2017-01-19
0 Retweet
Commercial Construction & Renovation Profiles HanStone Quartz’s Transitional Modern Products https://t.co/DAjiZvGyG7 https://t.co/AMQTEG2zxS
RUBBERNECK
2017-01-02
0 Retweet
Hope Mills Heroes Homecoming IV Event Featured on WCNC https://t.co/ZrZ8H1kdb2 https://t.co/3PtgPsX9uh
RUBBERNECK
2016-12-21
0 Retweet
TWC News Features Heroes Homecoming IV Coverage https://t.co/Xxi1OIWkjH https://t.co/Put47NrFVO
RUBBERNECK
2016-12-21
0 Retweet
ABC 11 Features Coverage of Veterans Day Parade in Fayetteville, NC https://t.co/6zzIcYDwYs https://t.co/RSj5P01Imv
RUBBERNECK
2016-12-21
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
This is new class
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“The future belongs, not to those who have the most, but to those who do the most with what they have.” :: Eugene P. Odum