PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
///////////////////////////////////////////////////


Return to our site
_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
_OUR WORK RIGHT NOW // LITERALLY
COMMUNICATION
BOUND BY NO MEDIA
OUR WORK _happening right now.
P U B L I K D O M A I N :: Elegance can be the key to a relaxing hotel stay. Every detail, from the moment you begin your experience, should be memorable. That is #holistic.
PUBLIKDOMIAN
15 days ago
PROGRESSING _towards better answers for our clients' brands
22 November 2016
Our annual RPK #friendsgiving is something we're all #thankful for...especially when #dessert is served.
changeordie
14 days ago
31 days ago
Hummer from 82nd passes through Heroes Homecoming salute to World War II veterans parade route covered by NBC seen in background #livesforever
The Republik
changeordie
31 days ago
31 days ago
A movement is underway at Heroes Homecoming salute to World War II veterans thanks to Cumberland County Schools - check out www.operationlivesforever.com #livesforever
The Republik
changeordie
31 days ago
31 days ago
Heroes Homecoming #livesforever salute to World War II Veterans underway in Fayetteville - great work Team Republik!
The Republik
changeordie
31 days ago
31 days ago
The Gov supporting #LIVESFOREVER and #heroeshomecoming #visitfayetteville #ncpol #ncgov
The Republik
changeordie
31 days ago
31 days ago
abc11 Interviews World War II veteran Dan Bertino at candlelight vigil to launch Heroes Homecoming #livesforever
The Republik
changeordie
31 days ago
39 days ago
Commander West schooling aspiring Agents at UNC about #inspiration #NextWorldUNC #VforVideo
The Republik
changeordie
39 days ago
REVEALING _thoughts that inspire
https://t.co/Nyf8Hq8v8E
8 hours
0 Retweet
NotUrFriendOps :: What I thought she said = sexual gin money. What she actually said = it's actually Jin Rummy. #cl… https://t.co/p7w3THsIBr
2016-11-29
0 Retweet
Our annual RPK #friendsgiving is something we're all #thankful for...especially when #des… https://t.co/sJ0aOFfvhI https://t.co/2Dbj8Q0joH
2016-11-22
0 Retweet
ThinkBigOps :: Alliance_Arch at it again. I better get one before they're all gone! Upsca… https://t.co/AWElMSzDMP https://t.co/LXMIvpozpN
2016-11-22
0 Retweet
ThinkBigOps :: Great HP video. https://t.co/S7xe7nMkZG #impossibletoignore https://t.co/5Ko370HyPW https://t.co/9A8XMcpDJp
2016-11-21
0 Retweet
CONSEQUENCES _of our actions
TEI Report Featured in Successful Meetings Magazine https://t.co/Mj4yjtfRyc https://t.co/UJmTid6MfO
RUBBERNECK
2016-12-03
0 Retweet
RV Daily Highlights Hanwha’s Participation in This Years RVIA Show https://t.co/Q6TxG4ZGL5 https://t.co/k5LLlq5e4w
RUBBERNECK
2016-11-28
0 Retweet
RV Business News Announces Hanwha Exhibiting at RVIA Show https://t.co/5DRq1B6MNn https://t.co/SaGoxbzKde
RUBBERNECK
2016-11-28
0 Retweet
CityBizList Announces That The Republik Landed the Organic Transit Account https://t.co/sdGfBoweMv https://t.co/BrZBJbovZy
RUBBERNECK
2016-11-22
1 Retweet
BIZ DEV: The Republik Wins Organic Transit https://t.co/38gYlL14lE https://t.co/4J88F2v9Sc
RUBBERNECK
2016-11-21
1 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
This is new class
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“...sacrifice what you are now for what you can become tomorrow.” :: Shannon Alder