PIVOT
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
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_YESTERDAY ::
They called us militants, misfits and even communists because we refused to play by the rules of traditional marketing. Let them think what they may. Because the battles we’ve won for our clients redeem our renegade ways.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
The battle against sameness rages on. Often in anonymity to thwart our detractors. Still we openly reveal our daily encounters. Our progress. Our views. Our creations.  And our triumphs. So others may pursue our cause.
_Now
PROGRESSING _towards better answers for our clients' brands
10 April 2014
:: Covert mission currently underway [codename LETS GO] :: #Buzz #RPKteam
changeordie
6 days ago
7 days ago
:: Our client Duck Head - vintage signage #Holistic #theoriginal #vintage #ducked #TheRepublik
The Republik
changeordie
7 days ago
8 days ago
:: Our new client Duck Head sent us a box of awesome marketing memorabilia #Holistic #awesome #RPKPivotSystem #throwback
The Republik
changeordie
8 days ago
26 days ago
RECON//:: CONFIDENTIAL Video Series being shot right now for CLIENT LexisNexis in downtown Durham #Now
The Republik
changeordie
26 days ago
5 days ago
// Commander West unveils branding concepts and new identity :: Liberty Quarter // END TRANSMISSION // #Buzz
The Republik
changeordie
5 days ago
12 days ago
::Lead Artist, Matt Shapiro is currently scanning an antique Duck Head Apparel calendar from 1941 #beautiful #terrifying #TheRepublik #PivotSystem #PIVOTS #Marketing #Strategy #IdeaBeforeExecution #Design
The Republik
changeordie
12 days ago
19 days ago
:: Lead Consul, Luke Rayson lookin great in this black leather cut off. #rideordieman #happyfriday #officer #designernotabiker #designer
The Republik
changeordie
19 days ago
REVEALING _thoughts that inspire
RT @ThinkBigOps: Learned a new term today, "fauxpreneur"... don't be one! http://t.co/NkpU2QbUac
7 hours
1 Retweet
RT @30000FtOps: New management @etrade throws iconic baby out with bathwater. #I'mNotTypeE, Not #PullVsPush http://t.co/k4lUaoXdHm
2014-04-15
1 Retweet
RT @ThinkBigOps: We're growing and looking for great new talent! Visit our blog for the nitty-gritty - http://t.co/gdC93IuRUw http://t.co/…
2014-04-15
1 Retweet
RT @30000FtOps: We're looking for a few rising stars @PropagandaOps. Please send them our way. #ChangeOrDie http://t.co/Y6er09tdmN
2014-04-15
1 Retweet
RT @InceptiveOps: Don't give away everything and you will be that much more interesting #Participation via @pinterest http://t.co/KwMBVt1atB
2014-04-12
1 Retweet
CONSEQUENCES _of our actions
:: Covert mission currently underway [codename LETS GO] :: #Buzz #RPKteam http://t.co/NRs3ODat8k
RUBBERNECK
2014-04-10
1 Retweet
Our new client @DuckHeadApparel debuts the relaunch of its iconic brand on #OpeningDay for @GSOHoppers http://t.co/hiktosdz8l
RUBBERNECK
2014-04-03
0 Retweet
Military-Online posted a story on their blog about The Army’s Army kid-friendly boot camp for surviving military... http://t.co/ycSqxOzLGf
RUBBERNECK
2014-03-25
0 Retweet
A camera crew from TWC News was recently on hand to cover The Army’s Army Children of the Fallen event at Camp... http://t.co/lmBk4lwXXA
RUBBERNECK
2014-03-25
0 Retweet
CLIENT PRESS: Military Blog Highlights The Army’s Army Event for Children of the Fallen http://t.co/fb3Uy8JOMG
RUBBERNECK
2014-03-25
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
_TOMORROW ::
The result of our preparation. How well did it work? What can we do better? Over time, the uncertainty becomes more predictable. As do results. Just like with those we salute, there is a method to this madness.
_The future commencement
“I don't F#$@ much with the past but I F#$@ plenty with the future.” :: Patti Smith
Immigration checkpoint
This is the threshold to THE REPUBLIK's ever-evolving world, our version of a factory tour where you'll see our minds at work, processing the waypoints of knowledge and discussion that keep us informed and looking forward.


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"The most successful businesses have an idea for the future that's very different from the present." - Peter Thiel
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