PIVOT
BY
THE REPUBLIK // OFFICIAL WEBSITE OF THE REPUBLIK
We knew you couldn't resist
It's okay, you're one of who
have experienced this example of the pivot #PullvsPush
FOR OFFICIAL USE ONLY
///////////////////////////////////////////////////


Return to our site
_YESTERDAY ::
WE REJECTED THE BIG BRAND, BIG SPENDING MODEL IN FAVOR OF BIGGER THINKING -
WHERE CREATING POWERFUL IDEAS LEVELS THE PLAYING FIELD, AND DELIVERS GREATER
OPPORTUNITIES FOR OUR CLIENTS.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    POSTER CHILD FOR
    THE VIRAL VIDEO
    Client
    Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SELLING FROM COMPETITORS’ STORES
    Client
    In a down market, yacht sales are hard to come by. So we leveraged larger competing brands’ popularity to drive interest in Carver Yachts by serving ads to shoppers when searching for competing models. Doubling website traffic and inquiries when all other brands were in decline.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    SPY TRADECRAFT
    LURES NEW RECRUITS
    Client
    Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    MANY VOICES
    ONE MESSAGE
    Client
    Knowing that most communications within the university are not created by Marketing, we had to develop a brand guide that not only explained the message, but gave every department a way to use their own voice. A key to success was the decision to provide guidelines and examples for expression rather than hard & fast rules.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    GPS DELIVERS NEW RETAIL CUSTOMERS
    Client
    Already a well-established brand in Europe, we had to introduce Palladium Shoes to an advertising-adverse target of “urban nomads” in the U.S. Leveraging their affinity for travel, we drew thousands to a GPS scavenger hunt for prizes that ended in retail stores. So effective that Brand Week named it a Top 10 “Promotion of the Year.”
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    HELPING ATTORNEYS MAKE THE GRADE
    Client
    Experts at law, attorneys aren’t necessarily experts at creating effective websites. So we sent actual “Report Cards” to attorneys grading their sites. Prompting them to contact LexisNexis to make things right.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    M*A*S*H* TRIAGE ON COMMUNITY
    Client
    What is a better way to pay tribute to Korean War veterans than a weekend program featuring the cast of MASH? Veterans, fans and the press turned up at every stop, making Heroes Homecoming III a wonderful showcase for the Fort Bragg community of Fayetteville, NC.
  • _Our future through our past //
    _Featured intelligence report // de-classified // publik domain
    CHANGING THE ARGUMENT
    Client
    Small law means big business. But independent attorneys weren't buying. To them, LexisNexis was all about big law. By showcasing independent attorneys’ contributions to law, this monthly online magazine quickly entered the Top 100 law blog list. And convinced this lucrative market to reconsider.
_TODAY ::
STRATEGICALLY SOUND, THESE NEW IDEAS DEFY THE STATUS QUO AND PUSH US TO
EXPAND OUR REPERTOIRE - CREATING A CYCLE OF CONTINUAL LEARNING THAT PUTS ANY
NEW CHALLENGE WITHIN OUR GRASP.
_Now
PROGRESSING _towards better answers for our clients' brands
27 February 2015
THE REPUBLIK :: RPK Snowman #SnOMG2015 #teamRPK
changeordie
2 days ago
17 days ago
T H E R E P U B L I K :: Love is in the air at RPK headquarters today...and on the windows and hanging from the ceiling. #BrandOfMe #valentines #love
The Republik
changeordie
17 days ago
17 days ago
THE REPUBLIK 15:30 THURSDAY :: The love train just arrived at station RPK // Cocktail Concoction = Rumbling In The Night // Happy PRE-Valentines Day
The Republik
changeordie
17 days ago
17 days ago
WARNING:: Attention all KBIS exhibitors // @changeordie has just been contracted to make you obsolete #goodluck
The Republik
changeordie
17 days ago
17 days ago
NOTICE:: Preferred late night meal of our Minister of Intelligence // Agent M #heartattack #changeordie #damngood
The Republik
changeordie
17 days ago
18 days ago
:: T H E R E P U B L I K :: Lead Consul, LRayson has been birthday carded. It has become a tradition at The Republik to create a spirit animal birthday card. Party. #birthday #rpkteam #TheRepublik #party
The Republik
changeordie
18 days ago
6 days ago
T H E R E P U B L I K // Our very own Director of Intelligence Michael Bustin hits the streets of Las Vegas for a little freestyle bucket drumming. Check out the full performance here: http://ow.ly/HQ43y #Participation #LasVegas #JamSession #PlanB
The Republik
changeordie
6 days ago
REVEALING _thoughts that inspire
RT @NotUrFriendOps: Hey if you have a second please vote for @unifierband in this music video contest.… https://t.co/rdvlI2Bh1A
2015-02-28
1 Retweet
RT @RudiPetry: How did you discover what you stand for? New blog post today- thanks to @THEREPUBLIK for the inspiration! #design http://t.c…
2015-02-26
1 Retweet
RT @InceptiveOps: The CEO of the future is a designer-in-chief, says @WolffOlins #CreativeClass http://t.co/ANRhfDm5O5 by @ctrlzee via @Fas…
2015-02-26
1 Retweet
RT @30000FtOps: We're growing and have a growth opportunity for the right person. #ChangeOrDie https://t.co/qDEH7ThBHT
2015-02-25
3 Retweet
A new set was just published by THEREPUBLIK named Publik Domain via Flickr: http://t.co/gIUutcdvKU http://t.co/ii4ZsJzm2a
2015-02-24
0 Retweet
CONSEQUENCES _of our actions
BizBash reporter Bret Hartman examines some of the findings from a recent study conducted by The Experience... http://t.co/uNGf26SyMK
RUBBERNECK
2015-02-19
0 Retweet
CLIENT PRESS: Research Findings From The Experience Institute Highlighted in BizBash Article http://t.co/6qfjFYEJMy
RUBBERNECK
2015-02-19
0 Retweet
CLIENT PRESS: Fayetteville Observer ‘Letters to the Editor’ Section Reveals Support for The Army’s Army http://t.co/i3NBMAN7Yz
RUBBERNECK
2015-02-09
0 Retweet
In a recent issue of the Fayetteville Observer, a local citizen submitted a letter to the editor discussing all... http://t.co/x18inBFKVz
RUBBERNECK
2015-02-09
0 Retweet
Fayetteville Observer reporter Drew Brooks was on hand at a recent Children of the Fallen event to cover the... http://t.co/TosWYOqiIh
RUBBERNECK
2015-02-02
0 Retweet
INVENTING _ideas that solve old problems
Giorgios
Over the course of 20+ years, Giorgios Bakatsias and his partners have created and managed some of the most prominent and successful restaurants in the Carolinas. With some operating for as many as 10 - 20 years there is always a need to refresh and reinvent. That is where we come in.
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Kalamaki Street Food Packaging Seal
Bald Head
With a goal of selling the remaining developer lots, Bald Head Island had the exclusiveness and amenities that luxury vacation home shoppers desired, with one important exception - access. Until we turned limited ferry access into a unique point of differentiation -- escape, tranquility, privacy.
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
Bald Head Greatest Hits CD Direct
_TOMORROW ::
ANALYZING WHAT CAME BEFORE TO UNDERSTAND WHAT’S TO COME. UNCERTAINTY
BECOMES MORE PREDICTABLE - ENABLING US TO FORGE EVEN BETTER OUTCOMES.
MUCH LIKE THOSE WE ADMIRE.
_The future commencement
“The future belongs, not to those who have the most, but to those who do the most with what they have.” :: Eugene P. Odum